The Start
In 2018, we conducted focus groups that assessed areas of improvement for the organization. This survey determined a need for a fresh new look and mission statement; with 80% of groups mentioning branding as a weakness of the organization
Our Rebrand Goals
Maintain our Roots, and keep the organization’s deep history alive throughout the process.
Add Vibrancy, develop our visual brand & guiding forces to reflect the vibrancy of our community
Define our Identity, and create and define a framework to bring the organization forward with clear brand standards and values.
Immersion
We sent out hundreds of surveys and conducted internal research to shape our journey. We found that a growing 43% of our community engagement takes place at off-site locations.
Our Name
This research reaffirmed our decision to shift from Sterling House Community Center to Sterling Community Center. “Sterling House” will now be unique to our main office location while our organizational name will be Sterling Community Center.
Ex. Sterling Community Center Programs
Turkey Giveaway @ Sterling House
Lacrosse @ Erin’s Gym
Pickleball @ Wooster Middle School
Navy
#262262
Blue
#2EB7E0
Orange
#F36C20
Green
#118F6D
Magenta
#CC549F
Sand
#EBE841
Our Vision
A community we can all be proud of
Our Mission
Create impactful & inclusive programs and services that engage and cultivate a thriving community
Our Values
Welcome all
We offer a warm greeting and open arms to our community, with a dedication to welcoming all ages, abilities, cultures, backgrounds, identities, and interests.
People first, service driven
Fueled by our connection to our community, we seek to understand the needs of people we meet and to provide exceptional service that puts the individuals we serve at the forefront.
Lead with compassion & dignity
We offer open hearts and helping hands, while respecting the unique perspective and inherent worth of each person we encounter.
Bring people together
Convening our community, creating connections, and sparking joy and a sense of belonging in our neighbors.
Raise kind, confident kids, nurture strong families
Tomorrow’s leaders are growing up today and we get to raise this next generation together. We empower our youth and families, while encouraging everyone to be the best version of themselves.
Fill the gaps, connect the dots
We are fiercely dedicated to helping people achieve lasting success by offering resources, guidance, and support. The voices of our community members inform and inspire how our programs evolve and respond to provide solutions where they are needed most.
Culture of excellence & innovation
Our team is professional, dynamic, and determined to make a difference! We thrive on creating and collaborating to deliver positive results and elevate our programs and services.
Anchored in our history
We draw strength and inspiration from our organization’s rich history, using it as a foundation to shape our future, while honoring the legacy of those who came before us.